Communicating technological innovation in layman terms has always been a tall order.
Caltex faced this challenge while trying to illustrate the upgraded efficiency of their new Techcron Formula in modern car engines without the use of technical jargons that even car enthusiasts might find challenging to comprehend.
Hence, Techron Heroes was developed to educate drivers on the benefits of the Techcron formula in a fun and simple manner.
The intuitive game allows players to take on the role of the Techron Hero to eliminate nasty deposits that were shot out from the car’s exhaust.
- Gamified brand awareness campaign
- Product education through game design
- Progressive and unlockable content for players