Samsung Floor Salesman Hero
To avoid having their floor salesmen spend hours in training centers and lugging around thick manuals, Samsung Asia decided to create a game that can take up the role of preparing their floor salesmen better for the promotion of the newly launched Samsung Galaxy S8 and S8 Plus.
The Samsung app was developed to better disseminate knowledge and information to the floor salesmen in a fun and engaging manner.
The concept allows each floor salesman to spend virtual coins to spin the slot machine and to gain points. Each player needs to spin a combination of unique selling points ranging from adaptive and dramatic camera features to super storage space, water-resistant hardwares and more.
- Gamified product training experience
- Active reinforcement through gamification model
- Integration with Samsung’s database to track players’ activity and performance
Master Trainer from IM-Trade Marketing Team, SAMSUNG ASIA