Approached to create an on-site mobile app to promote ABSOLUT Vodka, Swag Soft developed an application that allows users to engage with the brand and enhance the brand recognition.
The application allows users to take photos of themselves along with props and decorations that incorporate the ABSOLUT Vodka style. Users can also upload and share their photos over various social media platforms as well as via email.
The on-site app will be used exclusively for the ABSOLUT Vodka events across DFS Stores located at all terminals in the Singapore Changi Airport.
- Novel and personalised brand exposure campaign
- Digital selfie decoration with exclusive stickers and props
- Social media exposure through the sharing feature