One of the perks of living in the digital era is that we have access to information now more than ever before. Regardless of the industry, you’re in, the news is popping up from various outlets timely and continuously.
As people become more and more dependent on their smartphones, however, the news industry also needs to adapt. According to a Reuters Digital News Report from back in 2018, there was a substantial surge in the usage of news apps between 2016 and 2017.
More interestingly, the same research revealed that this is not a location-isolated phenomenon but rather a widespread trend taking place across the UK, USA, Japan, Korea, Sweden, and Australia.
In other words, publishers need to consider mobile app development seriously. There are plenty of benefits of a mobile news app that make it hard and rather irresponsible to forego an opportunity of the kind. Let’s have a look.
While a traditional website provides plenty of monetization strategies, a mobile app can only add more to them.
First and foremost, you can display banner ads through the app just as effectively as on your website. Moreover, you can also take advantage of app-only ad formats. These include offer walls, native ads that fit within your very content, full-screen ads, and many more.
In general, though, there are not that many things that will differ from the way you monetize your website. However, the fact that you have one more channel that your users will be taking advantage of makes it so much more worthwhile.
One thing to consider he is that your app’s readers represent your loyal and familiar audience. As such, it presents a perfect opportunity to get closer to them and connect.
With various options such as touchpoints and push notifications, you will be able to grow your traffic and your engagement. What is more, a mobile news app is also a lot more centric. It can be easily customized to put on display content which is relevant to your reader’s interest while isolating and filtering unnecessary information.
Of course, the more relevant your content is, the higher your engagement will be simply because people will be more interested in what you publish.
App Store Presence
The Google Play Store, as well as Apple’s App Store, have become prominent markets which drive valuable traction to businesses which are present there.
With a website, you’re only present on the web. With a mobile app, you’ll also have exposure to additional markets which can easily deliver tremendous revenue and further opportunities.
The fact that you will have additional selling channels is enough on its own.
Personalized push notification from your mobile app, regardless of whether it comes to Android app development or iOS app development, you have an effective way of communicating with your readers. More importantly, you’ll be able to deliver the stories to them when it matters the most.
Surely, push notifications are also used in news websites, but, once again, app users represent a loyal audience and the effectiveness of push notifications will surely be greater.
Better User Experience
Mobile app development, throughout the course of the years, became much more refined, putting user experience at the forefront.
While the same can be said for websites in general, the sheer fact that the user will be able to digest news from his smartphone without having to search or visit for a specific website boosts user experience substantially.
We’ve come to a time where information is critical but also plenty. A mobile news app enables the user to properly segment the inflow of content and to read only what appeals and interests him.
With this said, if you have any questions or you want to explore the opportunity of developing a mobile app for your news outlet or online magazine, don’t hesitate to get in touch!