Mobile apps are great tools for engaging, entertaining, and educating customers. You can use them to drive sales, capture leads, and tap into new revenue streams.
If you still hesitate whether to start your mobile app development project, take a closer look at the benefits you might be missing.
Improve Customer Service Experience
Your customers can use an app to access your products or services without having to visit your website. The fact that people today spend so much more time on their mobile phones than their computers make this very important. This is why Facebook, Paypal, StarBucks, and many other top companies have developed their own apps to make it convenient for customers to access their services and loyalty programs through mobile devices. If your app is well-optimized and helps them kill or safe time, they would even introduce your app to their friends and family.
Increased Brand Awareness
All mobile apps have an app icon. Since your company’s logo will be visible on your customers’ mobile screens, it makes it easy for them to remember your brand whenever they need your products or services. It also offers a definite advantage over your competitors who are yet to adopt this business strategy. If you want a persistent brand boost or recognition, creating a mobile application is a great way to help improve your corporate branding and overall reputation.
Convenient Marketing Tool
A mobile app or game can be used as a valuable marketing tool. Using push notification, you can quickly send upcoming promotions or special events to your customers and prospects. An it can be used in virtually any industry! A good example here is a game we developed for the Singapore Air Force: One Force app helped to promote awareness of SAF and attract the recruits.
Adding Value To Your Products and Services
If you create a useful app that adds value to your products and services, it can help you engage your customers better and make them love you even more. Winning here is the application of VR and AR technologies. While previously associated with high-ticket mobile app development projects, the technology is increasingly accessible to SMEs. For example, if you are a jewelry company, you may want to create an app that allows your customers to superimpose your jewelry on their photos to help them see how they will look in your products.
A mobile application with order fulfillment ability can readily provide another revenue channel, aside from your website and or brick and mortar store. For example, functionality to make restaurant reservations, book concert tickets, e-commerce apps can have a great impact on the bottom line of your comapany.
Swag Soft is a trusted and reliable mobile app development company based in Singapore. We have helped companies such as Toyota, BMW, Caltex, Philips Morris, government bodies and many other SMEs build their mobile apps and games. Please drop us an email at [email protected] to find out how we can help you with your project.