There is no industry that hasn’t been or won’t be revolutionized by technology. With the rise of mobile devices, the face of retail is forever changed. At this point, it seems like it’s the fastest transforming sector and it’s no secret that’s driven by mobile apps.
Today 56% of the world’s population has internet access. Furthermore, 52,2% of all traffic worldwide was generated through mobile phones. Mobile adoption has bridged the gap between the retail industry and customers, building stronger relationships and streamline options.
Mobile shopping provides a wider choice, flexibility, and improved services. Today’s technological advancements have unleashed a growing desire in consumers to have more control over the purchasing funnel. With all the new mobile trends and their evolution, retail leaders will have to implement more solutions that drive conversion rates to increase and profile brand loyalty.
Smartphones, tablets and wearable devices present retailers with new opportunities for engagement with customers that previous technology and dedicated devices couldn’t provide. So how are Android and iOS app developers using them for the creation of highest quality e-commerce mobile apps and how is this going to reshape the future of retail?
Keep on reading if you want to find out.
Intuitive Shopping Applications
Keeping in mind the amount of time we spend on our mobile devices, for retailers persuading consumers to use their apps is the new holy grail of shopping. Did you know that the average time internet users spend online is 100 days a year? Yes, that’s almost one-third of a year! And that’s thanks to smartphones.
Retailers are taking advantage of this to regain control over purchasing decisions. In other words, they are using our mobile addiction to sell their products. It might sound nasty, but actually, it works.
However, mobile shopping applications should add sustainable value to the end-user. Before investing in m-commerce, make sure to plan your mobile app development and what value your strategy will pledge to the consumer.
Shopping apps that provide great customer experience and meet the expectations of target customers are most likely to succeed and make a good profit. You can also have a look at these mobile app KPIs to track for better user engagement.
Augmented Reality Revolutionizes Retail
Technologies that are able to provide massive improvements in user experience fast are immediately adapted by e-commerce to increase sells. Augmented reality touches and changes the core human experience qualities and that’s what makes it revolutionary.
AR superimposes digital images and information onto the physical environment. This opens next-level opportunities for customer experience.
There used to be a psychological barrier that consumers were facing while shopping online. They weren’t able to confidently evaluate the sense of using the product. With the help of AR this problem is long gone.
Now consumers can visualize the product in the physical space it’s going to be used in. For example, seeing how a cute armchair will look close to a window at home, helps you make the decision whether to buy it or not a lot easier.
AR is a boost in e-shoppers confidence and convenience when it comes to decision making. Implementing it in e-commerce has changed the industry. We can only imagine what else the future has to offer.
Enhanced Smartphone Transactions
Mobile payments are now one of the most distinguished trends among consumers. Global use of mobile payments is forecasted to increase to 28% in 2022 and surpass credit cards and cash. Consumers’ shopping habits don’t stop progressing. The enhanced smartphone transactions will fortify the omnichannel experience and influence high adoption rate.
Retailers are implementing the approach to improve user experience, as well as optimize operational efficiency. Mobile payments come with benefits for consumers as well. They provide easier checkout and additional features like loyalty programs and rewards. Also, the new level of protection this payment method has is essential, especially with the increased data breaches.
We use smartphones, tablets, desktops and all kinds of devices to complete purchases. Many retailers relocate their business online, due to e-commerce’s increasing popularity.
It was predicted that brick-and-mortar stores will die completely. However, they are still here. Rather than disappearing, physical stores’ role will be changing. They are slowly becoming customers opportunity to experience the brand physically and digitally.
Some retailers even have mobile apps that are specially designed to work in their actual store. Like trying out clothes on devices spread across the store, instead of going to a fitting room and put them on. Technology and mobile app development are set to reshape not only e-commerce but physical shopping as well.
Innovative technologies such as Augmented Reality are fundamentally changing the retail industry for good. The rapid pace of innovation in mobile technologies has already reshaped the shopping experience. From Virtual Reality showrooms to AR fitting rooms, mobile app development is making its impact on every facet of retail.
This impact only seems to be getting stronger. We’ve given you some examples of how mobile app developers are reshaping the future of retail. How much different is shopping going to be 10 years from now, we can only wait and see.