M-commerce App Optimization: Tips from Mobile App Developers in Singapore

In the current competitive app market, it takes a lot of time and effort to create a well-converting e-commerce mobile app. To be successful, you need to optimize your m-commerce app with the user in mind and eliminate any malfunctions. As a mature mobile app development company in Singapore, we have ample experience launching and optimizing m-commerce apps. Here are top insights our team is willing to share to help you take your app to the next level. 

Keep it Simple

Ultimately, the main goal of your e-commerce mobile app should be to make the user’s experience easier and more convenient. Every step in the shopping experience, browsing, selecting, and purchasing, should be simplified and presented in a way that minimizes mistakes and bounce rate. 

For example, integration of Apple Pay and Google Pay makes the payment process as simple as possible, and is safer than a traditional credit card as the number is not directly sent. These mobile apps are pre-installed on many devices keeps the payment process simple. Simplify your app’s shopping experience to keep customers from migrating to another app that’s easier to use. 

Give the User More Control

Instead of creating a new mobile payment app, some businesses simply make a copy of their website and put it in mobile app form. This is a lazy move that will lose you customers. A mobile shopping app should be designed specifically with the needs of mobile users in mind. It should engage users and leverage the capabilities of their devices to boost personalization and UX. 

For example, a design or fashion schore might see great gains from letting their customers “try on” clothes or see how a particular item fits the environment using augmented reality features. There are whole businesses that have mobile apps at their core here, such as Domino’s, Lyft of Uber. Following the route of delivery or a taxi approaching your destination is convenient and simply fun.  

Keep Location in Mind

Make e-commerce apps location-aware to know who the customers are, what places they visit, and how they’re using their devices. You can use more location functions in your e-commerce mobile app, like messaging based on location and chatting. Such functions greatly improve the mobile user experience. 

Create Omnichannel Experience 

If you still have a traditional, physical store location and are making the move to mobile e-commerce, it’s necessary to take care of the omnichannel experience for your buyers. This can be done in a few ways. You can make bar codes or smart tags which promote certain offers or discounts based on time and location. To this, you can also add customer reviews, receipts, augmented reality, and more. Not integrating online and offline will make you miss out on a lot of marketing opportunities. 

Use the Right Metrics

Mobile app developers also often make the mistake of using the wrong metrics to measure their app’s success. Tracking only the number of times your e-commerce app was downloaded is not the correct method, as users often delete them after a few weeks of use or do not buy from the app they have installed. Rate of conversions, time spent on the app, and net customer satisfaction score are more reliable metrics that might inform your further optimization efforts. 

Retest Your App

The success of your e-commerce app depends on customer experience and ease of use. With this in mind, mobile app developers allocate much time to proper testing of an app making sure users don’t encounter malfunctions that will make them stop using the app or compromise their data security. However, if the metrics show that an m-commerce app requires further optimization, you should better start with retesting it. Here, it is important to look at both technical glitches, navigation and attractiveness of app design.  

Don’t forget to test and retest all of your app’s functions. After you’ve finished creating the app, ensure that it is easily downloaded quickly to all devices it was designed for. The next step is to test the device on an operating system to make sure everything is running smoothly. 

Finishing Up

Mobile e-commerce is becoming more complicated by the day and requires more attention than ever to keep up on the latest trends. Fortunately, there are still plenty of ways for you to succeed. By making use of the optimization techniques presented above, you can increase conversions and gain more insight into customer satisfaction and desires. This is a proven strategy to beat the competition.