There are many reasons why mobile apps are crucial for businesses of all types, which drives CEOs to actively consider mobile app development. According to Statista, mobile apps are expected to generate $935 billion in 2023, and forward-looking entrepreneurs definitely try to tap into this trend.
Still, creating a convenient and efficient product is not as simple as it may seem at first glance. You will have to go through important steps of building a mobile app, and choosing a type of registration is one of them. Although this is just one of the app features, it has much influence on the usability of an app and, thus, its ability to reserve the place in the end-users’ devices.
The Types of Registration
When a person opens your application, the first thing he or she sees is a registration form. At this very minute, you may either lose potential consumers or awe them with a seamless experience. It turns out that registration may influence such metrics as retention, activation, and referral, and other essential mobile app KPIs. Some types of registration can improve engagement; others have no impact or detract users from an app.
Now when you know that the type of registration that you choose during enterprise mobile app development matters, let’s see what forms of registration you can choose from.
Email registration is one of the most widespread options that many companies prefer to choose. It requires some effort and time from the user. A person must create a username, write a secure password repeating it twice, and check email for a sign-up confirmation.
This type of registration has advantages and disadvantages. First of all, the company gets a reliable channel of communication with users; it can send emails to notify them about added products and services, news, and recent updates, which helps to increase sales and reactivate dormant users. Still, many potential customers may skip registration as they do not want to waste time on this procedure. While the email registration has its benefits, it has very few options to increase initial engagement.
Registration via a phone number is easier than via email. You do not have to create a username, fill in the password, and check an email. You only need to mention a phone number and put the code from SMS. This type also doesn’t provide any options for getting better engagement, but it is convenient for users, as they already have their smartphones in their hands when registering in a mobile app.
This type of registration is the best one from the perspective of a product owner. The only drawback is that not everyone uses Facebook or is eager to register via social media. Anyway, a person needs to do only a few clicks to sign up. The absence of a password or email confirmation speeds up the entire process. Facebook registration allows you to increase engagement via adverts and visibility for other potential consumers.
Google & Twitter registration
Google and Twitter types of registration do not differ much from registration via Facebook. The most important point here is knowing what percentage of your target audience has a social media account. So, you should identify your target audience to understand its expectations, needs, and preferences.
What Type of Registration is Winning?
There is no one best type of registration for your app. The choice must be based on the preferences of your target audience. Automatic registration via popular mobile apps APIs will speed up the process and increase the chances that a user will sign in after all. Since some users do not like the idea of signing up via a social network, it is recommended to use at least two methods of registration and let users choose whether to sign up and log in via an email, Facebook, Google, or Twitter.
Remember to inform users about what type of information you can access and store and follow best practices of mobile app security to keep it secure.
A mobile app can help to attract more customers; convenient and fast registration help to retain the users you have managed to attract. After all, the registration screen is the first thing that a user will see, and you have no right to frustrate users upon this first encounter.
A mobile app development company can help you study your target audience and choose the type that will boost user activation, engagement, and retention. We, at SwagSoft, are ready to answer all your questions on the mobile app development and implement the appropriate type of registration for your application.