Thanks to improvements in mobile technology making it easier to buy things on your phone, m-commerce is more popular than ever. In fact, since 2016 m-commerce has grown by almost 33% a year. Some professionals even state that by the end of 2020, m-commerce will comprise 45% of the whole U.S. e-commerce market. With statistics like these, it’s easy to see the benefits of building an m-commerce store for your business. Using mobile apps or mobile webpages for your m-commerce store will help you engage with your customers and find new revenue streams.
If you want to develop a successful m-commerce store, take a look at this short checklist. If you can tag all four items complete and taken care of, the app is ready for launch.
Ease of Use
People will be turned off by an app that’s hard to figure out, that’s why you should make sure your m-commerce store is easy to use before launching it. Navigating the store should be seamless and centered on user experience. From browsing the store to checking out, the user experience should be easy and enjoyable.
With all the credit card scams these days, potential customers can be hesitant to give their payment information. To ensure their safety and gain their trust, try incorporating trusted payment methods into the payment process, such as Paypal, Google Pay, or Apple Pay. The security of your store’s payment process is your responsibility, make sure your app or mobile web page is safe before launch.
M-commerce App Marketing
To make sure your new m-commerce store gets the attention you know it deserves, be sure to promote it on all your social media pages. You could also set up an ad campaign with the social media your target audience most frequents. Lastly, be sure to include links for sharing the content to other social networks.
Loading time on your m-commerce store webpage is extremely important. The longer it takes a screen to load, the more chance there is that the visitor will move on. Inversely, the faster your page loads content, the more valuable your m-commerce store will be.
In fact, Google checks and assigns a lesser value to pages that take longer to load. There are several reasons for slow loading pages, and one of the biggest culprits are pop-up ads. Interstitial ads also slow down the process and sometimes take up the whole webpage, annoying visitors and discouraging them from returning.
If you want your m-commerce app to be a success, make sure you eliminate these time consuming, distractive ads; otherwise, you’ll have a difficult time getting repeat customers.
How to Make an App Launch-Ready
After deep consideration of the checklist, you might have spotted issues in your app. Do not feel frustrated. Most probably, you won’t have to start the mobile app development process from scratch but would rather need to address mistakes and optimize the app for better security or performance. Here is how to address the most common issues:
We know that each of your app or webpage features has value to you, or the programmers who designed it, but a careful evaluation may reveal that it’s not necessary for your m-commerce store. Every feature you put into your store takes up resources and will affect your page speed.
Perform an audit of your features and ask yourself the following questions:
- Who benefits from them, you, your customers, or both?
- Is the benefit greater than the cost of reduced page speed?
- Would getting rid of them detract from sales?
- If this is true, is it possible to keep the feature and improve the page speed?
Images are one of the main causes of slow page speed, either because they aren’t optimized or because there are too many on the page. Of course you want the highest quality images possible. You can reduce an image’s file size without detracting from the digital quality.
The problem of too many images on one page can be addressed by choosing only the most essential images of the product. Since a customer can’t physically examine the product in your m-commerce store, you may feel the need to provide them with as many images as possible. When it comes to web page optimization, the fewer images the better. Most successful m-commerce stores show a front, back, and zoom in image of their product. Try doing the same and you’ll notice a real improvement in load time.
Test and reduce code
Leverage automated and manual testing to assess the usability of your app and make sure its work is stable under high load conditions.
The face of retail has been permanently changed by the appearance and popularity of mobile devices and applications. As most of the world’s population has access to the internet, a large majority use mobile for financial transactions. M-commerce has its advantages: for one, simplicity and ease of use. Why would you pull out a credit card when you can simply scan a code on your phone or use an app to complete a transaction? We, in SwagSoft, have much experience in m-commerce and know the trends to follow, so feel free to reach out to our team for m-commerce app development assistance.