Despite being in its early developmental stages, enterprise augmented reality (AR) is already making waves in various industries. From field service and construction to retail and healthcare, AR is being used to optimise business processes and bring about a new level of efficiency.
In this blog post, we will explore some of the different ways enterprises are using AR to their advantage.
Top 5 AR solutions used by businesses to optimise processes
Before looking at the use cases, it is important to look at the different types of enterprise AR solutions that AR mobile app development companies are focusing on:
There are three main types of AR-based enterprise app solutions:
Instructional AR: This type of solution is used to provide employees with step-by-step instructions on how to complete tasks. It can be used for training purposes, remote assistance, product demonstration, or for on-the-job guidance.
Process AR: AR apps development companies are developing solutions that help optimise business processes by overlaying digital information in the real world. This allows businesses to see potential problems and inefficiencies, and make changes accordingly.
Collaborative AR: This type of solution is used to facilitate collaboration between employees, marketers, customers, and partners. It can be used for teleconferencing, remote customer support, or even marketing campaigns.
AR-based training and educational solutions are being used by businesses to provide employees with interactive and engaging training on new products or procedures.
For example, US-based Magic Leap AR headsets are being used to optimise processes in the manufacturing, defence, and healthcare sectors.
Integrated with software solutions, Magic Leap AR headsets enable 3D interactive training, remote expert support from expert technicians, and AR-guided instruction using 3D models.
Manifest, for instance, uses Magic Leap AR headsets to provide expert training to their front-line workers on the go. Videos, informative notes, and interactive content accelerate the training process, saving hundreds of dollars in training costs.
At Boeing, employees were able to complete their work in 35 per cent less time with the help of AR-based guidance on assembling a complex aircraft wing section. The number of staff that could correctly perform the assembly the first time also increased by 90 per cent.
Hospitals in Singapore such as KK Women’s and Children’s Hospital are using AR and 3D games to simulate anatomical structures and train students on performing dissection.
AR salesforce apps can be used by businesses to provide sales employees with real-time data about customers and prospects. These apps can help salespeople to close deals more quickly and to improve customer service.
AR product configurators can be used by businesses to create virtual product demonstrations. These demonstrations can be used to engage and educate customers about a product, as well as to increase sales.
Bosch Rexroth, a company that makes power units for the manufacturing sector uses AR-based visualization to showcase 3D representations of its hydraulic power unit. The AR application enables Rexroth’s customers to view multiple configurations of the product and how all the components and systems fit together.
Singtel, a Singapore-based telecommunication company has partnered with AR mobile app development company to showcase the applications of 5G technology.
AR apps development experts have also built a custom AR application for ARTC (Advanced Remanufacturing and Technology Centre), a collaborative initiative in Singapore. ARTC uses AR to allow users to view smart manufacturing processes right from their mobile phones.
Design and manufacturing
Augmented reality (AR) has been gaining popularity in recent years as a tool for design and manufacturing. AR allows users to superimpose computer-generated images in the real world, providing a more immersive experience and a better understanding of how products will look and function in the real world. The use cases in the manufacturing and design sectors are multiple including:
- Diagnosing maintenance issues by showing bottlenecks and analyzing parts.
- Creating virtual prototypes of products, which can be used for testing before physical prototypes are created. This can save time and money by identifying design flaws early on.
- Providing step-by-step instructions for assembly or maintenance tasks, making them simpler and less error-prone.
- Inspecting products for defects, ensuring that they meet quality standards before being shipped to customers.
- Enabling customers to customize products to their own specifications, making them more likely to be satisfied with the final product.
AR app developers in Singapore have developed solutions that help industries automate and digitize their workflows in addition to offering process management solutions. A combination of mixed reality and AR, for instance, helps manufacturers flag an issue in the assembly/ product with a marker, attach digital notes, and resolve issues in a collaborative way.
Customer service and support solutions
AR solutions are increasingly used by businesses to optimise customer service and support. AR mobile app development companies are building apps that can help businesses to reduce customer service costs and to improve customer satisfaction.
Businesses can use AR to provide customers with product demonstrations or visualisations. This can help customers to understand how a product works or what it would look like in their home or store before they make a purchase.
One such example is the Singapore-based smart e-commerce platform, Shopline’s partnership with Nextech AR to offer immersive shopping experiences in retail outlets such as Sears, Kohls and others.
By showing 3D models of products in stores, AR allows consumers to “try before buying” which decreases returns and increases online conversion rates.
AR solutions are also prevalent in museums and other tourist attractions across the world. The National Museum of Singapore, for instance, uses AR solutions to make visitors’ experiences immersive and engaging.
Hotel chains and luxury resorts such as Marriott are using AR solutions to offer an in-room art experience to their guests. With this, guests can redecorate their room’s walls virtually and share the results on social media. This not only enhances the guest experience but helps increase the brand’s reach.
Fast food chains and restaurants are also using AR to help customers view virtual meals before placing an order.
It is well known that disordered pick locations in warehouses can cause lower performance and impact order completion. Warehouse operators spend considerable time searching for pick locations and collecting orders that hurt business processes.
Inventory management apps can be used by businesses to track inventory levels in real time. These apps can help businesses to improve order management and reduce the time needed to find the products in their warehouses.
AR mobile app development companies are developing AR solutions such as Skylight that are being used in warehouses such as the GE Healthcare warehouse in South Carolina. Once orders are received, the AR device guides warehouse staff to the right storage area to help them locate each item.
According to GE, AR solutions resulted in boosting order completion productivity by 46 per cent.
AR solutions have been shown to be effective in optimizing business processes for enterprises. The benefits of using AR include increased efficiency, productivity, and accuracy. In addition, AR can also help improve safety, collaboration, and communication among employees.
The potential applications of AR are virtually limitless, and enterprises are only just beginning to scratch the surface of what’s possible. We can expect to see more and more businesses implementing AR solutions in the near future as they look for ways to improve efficiency, productivity, and bottom lines.
Enterprises that are looking to optimise their business processes should consider implementing AR solutions by partnering with experienced mobile apps development experts in Singapore.