Android vs. iOS: the never-ending battle. For the business, however, the question is which platform should they focus on first to develop their application. This often is a hard choice for many companies.

They both have their advantages but you need to consider which one is the better option for your needs. This might depend on a lot of things like features, users, cost or target market. However, if you have target users in both iOS and Android, you might consider building a cross-platform app.

If you still need to choose one, we can help you by outlining the differences. With years of experience in the field of mobile app development, we have them rather mapped out.

Revenue generation

You might think that since Android has a bigger market share, it generates larger revenue, but you’d be wrong. When it comes to revenue, Apple’s App Store earns about 2 billion dollars more than Google Play per year. A reason for that is the higher cost of publishing on the App Store, while Android apps earn mostly from ads.

However, Android beats iOS in terms of the number of downloads. Android users are less willing to pay for an app than iOS ones. Furthermore, Apple users are more likely to make an in-app purchase. There is only one category of apps that iOS users are less likely to pay for and that’s utility apps. Shopping apps are the ones to generate the most revenue.

If you want to create an e-commerce app or just an app that monetizes without ads, but through subscriptions or in-app purchases, Apple would be your best choice. In terms of revenue, Google Play is growing and it is actually expected to overtake the App Store, but for now, it’s still dominating.

Market Share

The number of Android users is almost double than that of iOS users. If you want to cover a wider market with a single-platform app you’d probably want to choose Android for the development of your first app.

Considering your target group’s demographic and geographic characteristics is essential and will make your decision easier. Android covers a broad global audience, but if your audience is mostly in North America or Western Europe, Apple is the one for you.

Android vs. iOS Audience

We’ll take a step further and share some differences in both platforms’ audiences. Most of the Android users, for example, work in technical jobs. On the other hand, iPhone users tend to be more affluent. They are also younger than Android users, which means a greater share of the 18 to 24-year-old market.

More men prefer Android and women are more likely to use iOS. Apple users, in general, are more engaged with their devices and are willing to spend more on apps. They are also more likely to shop online using their mobile device

As for the enterprise market iOS is widely preferred thanks to its reputation for better security.

Android vs. iOS Development

The limited number of devices makes iOS development easier compared to Android. All of the different kinds of devices on Android OS have different development needs which makes it a lot more complex.

When being developed for Android, an app has to be compatible with all these devices and screen sizes. You may also need to have it in more than one OS versions according to what the market requires.

Programming languages

Most of the app developers prefer to use Java and related languages. They are used for developing many of the Android apps. For an iOS app, it’s usually used  Apple’s Objective-C language. It’s a rather easy one and is preferred especially by developers with experience in C and C++ development.

Time and Cost of Development

Android app development is definitely more time consuming, due to the large variety of devices it supports. For iOS developers, it usually takes about 40% less time to create an app of the same measure.

Costs may vary as they depend on a number of things, but judging by the complexity of creating an Android app, it’s likely that it turns out to be more expensive as well. However, it takes a very short time for it to be published. It will usually go live in just a few hours after an approval process.

On the other side, Apple has strict rules as well as quality expectations and a review process. They will test your app for any possible bugs. It’s possible that it takes longer for an app to be approved or it may even be rejected if it’s not up to their standards.

Android vs. iOS: Which is the right platform for your first app

The best choice of a platform for developing your business app depends on where your audience lives, the features that they require, who are they and also your budget and development time.

If you want to create an e-commerce app you want to make money from and you want it to be built quickly and cheaply than iOS is your ideal choice for sure.

However, if your target is global markets, especially Latin America and Asia and the features you want to involve are not supported by Apple, Android is your best option.

With differentiating the audiences and pointing out the benefits on both Android and iOS we hope that we’ve helped you make the right choice for developing your first app. Being the biggest platforms out there they both have a lot to offer, you just need to figure out which suits your needs best.