Today, mobile devices are spreading across the world faster than ever. Statistics show that the mobile-only audience will grow by about 19% in 2022.
High-quality user experience is what differs a successful mobile app from a complete failure. If you want to create one that satisfies your users, you need to understand their psychology, needs and in-app behavior.
User experience involves everything that affects their perception and interaction with a product. In order to make users spend more time on your mobile app, you not only have to provide them with a great experience, but also make it interesting.
Planning your mobile app development is crucial for a successful end-product. We’ve created a shortlist some ways you can improve your app’s user experience to help you with that. Following these steps will make it a nice place that users would love to go back to.
The first thing that people see when they open your app is the onboarding screen. If they have trouble within the first seconds, it’s most likely they’ll drop off and delete it. Onboarding is crucial for showing consumers the value of the product, by shortly demonstrating how it works.
Delivering the best onboarding experience lays the foundation for attracting more and more people. Typically user retention drops by 25%. The research that points out this problem, also found out that if efficient onboarding is implemented, user retention increases with 50%. Furthermore, it helps with long-term success and user lifetime metrics.
For a successful onboarding, you should keep the number of steps to a minimum and include multiple signs up options if such is needed.
Mobile app development companies often don’t focus enough on functionality and end up with a faulty product. However, statistics show that more than 20% of users abandon an app after just one use if it has functionality problems. As we all know, there’s no bug-free app, but at least bugs shouldn’t affect functionality in any way.
The first thing developers need to consider is the motivation for downloading. The app has to offer something that consumers would find helpful and make them download it.
Improved Search Feature
This goes especially for e-Commerce mobile apps or apps that include lots of products and functionalities. Usually, users want to find a specific thing within them, without spending their precious time looking for it. For that reason, your app needs seamless navigation and useful links that can help them.
If it lacks that, then chances are users will go to your competitors’ apps. For best results, you have to provide an in-app search engine. Easy navigation design will significantly improve the user experience and overall usability of your app.
Personalization always provides the most relevant experience to the user. Your app can collect data on their location and likings, for instance, to provide them with personalized offers that they are most likely to show interest in.
A mobile app should show that a company cares about the user’s needs and preferences. This would make them come back and continue using it. Have a look at the ways mobile push notifications can improve UX and make them personalized as well.
Asking users for too many permissions you will level down their loyalty or even make them remove your app. Your permission policy should be transparent and let consumers control the usage of their personal information.
New York Times’ report states that over 75 companies receive location data from app users who have enabled location services to get the weather forecast, for instance. Moreover, these locations are updated more than 14,000 times a day.
If you want to avoid being a part of such frightening statistics, you should be clear with your business policies and practices. To include the links to your privacy regulation page and make users more secure about accepting the permissions is especially important for a retail app. Top mobile app development companies know how to take care of that and can assure you with a secure app.
Of course, you can’t have a great app without constant testing. Before launching an app you need to conduct user testing. It would help you get precious feedback on your app and improve it. And don’t forget that testing is not a single action, but a continuous process that will help you stay always aware of how the app is performing and when it needs to be updated.
Great UX Is The Key For Success
Listen to the users throughout the app’s whole life span make it as long as possible. Their review might be most useful when you want to improve. An optimized mobile app user experience includes many elements that have to work together, to meet business goals and have satisfied consumers. Following the techniques we’ve listed will make your mobile app way more engaging for users.