Developing a mobile app for your conventional, brick and mortar business, comes with a lot of benefits. Sure, you’d have to stretch out your budget a bit and invest additional cash into it, but the rewards, if done properly, will outweigh the investment.
As an experienced mobile app development company, we can’t stress out enough how important it is to stay relevant, especially when it comes to conventional businesses. The truth is that the tides are turning.
Don’t take our word for it, though. 60 percent of the local searches on mobile convert into buying customers within as little as an hour. If that’s not convincing enough, you might want to consider the fact that Starbucks had 16 percent of all of its transactions done through mobile apps.
In short, mobile apps matter and they can truly make a difference for your restaurant or any other food and drink venue that you have. Let’s have a look at a few more particular reasons why.
Reason #1 Location-Based Deals
The beauty of mobile app development is it’s in variety. There are so many new technologies which are geared at improving user experience, customer satisfaction, and whatnot. One of them is Apple’s iBeacon.
It represents a small device that can be set up in and around your restaurant. It sends push notifications, as well as interesting deals and offers to people who are physically close to your location, luring them into your restaurant when the time is right.
You can consider it as a modern-day caller – someone who stands out of your restaurant, handing out menus and trying to convince the people who walk by to visit your place. A mobile app can seriously increase your location-based deals as people are more and more relying on their smartphones to get the information they need. Why not take advantage of that?
Reason #2 Easier Order Fulfillment
Mobile app development doesn’t just sell your products or your venue, in general. It can also make it easier for you to handle your business. Order fulfillment is always a challenge, especially for busy restaurants.
Instead of having someone to man the phone constantly, trying to understand and write down all the orders, you can have all this handled through a mobile app.
Moreover, with in-app payment solutions, there’s also one less thing that you have to worry about at your front desk staff.
Reason #3 Improve On-Site Service
When you develop a mobile app for your restaurant, the main purpose of it will be to strengthen your online presence. However, there are also added benefits to it that will directly impact your on-site service.
This is where reviews step into the picture. A mobile app is a perfect platform to receive honest feedback from your customers. As you surely know, this is absolutely invaluable.
You will be able to improve everything your customers find unsatisfying, regardless of whether it’s the food or the venue itself.
Reason #4 Social Sharing
Getting your customers to share their positive experiences from your restaurant on social media is a great way to collect and display social proof throughout the community. This will boost your reputation in front of future customers, increasing your business over time.
Another thing that you can do through your mobile app is to incentivize people to share different deals and offers that you have. If you’re doing weekly specials, for example, that’s a great thing to try and get in front of as many eyes as you can. Adding a simple button that says “share this deal” is a great way to start.
Reason #5 Loyalty Programs
Mobile-based loyalty programs tend to be a lot more personal compared to those which involve a simple punch-card which is handed out to everyone who buys something in your venue. Your customer’s smartphone is a device that hardly leaves his side.
Again, a mobile app will also allow you to personalize the message you send to your customers so that they don’t feel like a part of the crowd.
Moreover, research revealed that around 65 percent of restaurant customers would also be willing to download your app if you promised unique and exclusive deals and offers from time to time. Not only will you be creating a sense of belonging, but you’ll be actively marketing your venue in front of an interested audience.
These are just a few simple yet powerful reasons your restaurant needs a mobile app more than you know. If you need any assistance or you just want to ask a few questions, don’t hesitate to get in touch! That’s what we’re here for.