Technological advancements and digital transformation are changing our lives. The Internet has totally changed our shopping experience during the last years. The well-designed m-Commerce app is a must for almost all businesses today. According to Statista, 53,9% of all retail e-Commerce is expected to be generated via m-Commerce. Furthermore, the overall number of digital buyers is expected to grow up to 2,1 billion in 2021.
Since the world is becoming even more mobile, retailers start realizing that an e-Commerce website should particularly well-optimized to mobile users. Otherwise, it will not survive in the market. The m-Commerce revolution has already begun, and businesses should get ready to it hiring a professional team of m-Commerce app development professionals. In this article, we will outline the latest m-Commerce application trends in 2019 that will help you maximize sales performance.
Moving Towards M-Commerce
oday, flexibility is the key to business success. To dominate in the market, you should be ready to make the technical improvements when it’s needed, easily and fast. Selles should pay particular attention to the business’s online presence to be heard by their target audience. It will help them boost brand awareness and build long-term relationships with their customers.
A mobile phone is what each of us has in the pocket; it’s always in the hands. So, the best way for sellers to make their products always easily accessible is to create an engaging m-Commerce application they can download on the phone. You need more hands-on-deck to boost your business success, and a team of experienced mobile app developers is those who can do it best.
If you want to make your m-Commerce app stand out of the crowd in 2019, you should convert your web-store to a mobile version. Why? According to Statista, more than half of the global mobile phone population access the Internet from their smartphones.
Artificial Intelligence Assistance
Artificial intelligence is an emerging technology which mirrors human intelligence processes. It enables machines to learn, think, and respond to external actions. This innovation is actively used in healthcare, finance, and other industries.
Today, e-Commerce development companies invest in this innovative technology too. Artificial intelligence is one of the things that will most influence our future. Inc claims that soon you’ll be more likely to have a conversation with a bot than with your spouse, as 85% of customer interactions will have the AI integration.
Moreover, companies can save a lot of resources if they use artificial intelligence in their m-Commerce applications. For example, AI can much simplify and optimize a customer support service and sales process.
When talking about artificial intelligence, it’s worth mentioning the chatbots – a technology based on natural language processing. They are often used to provide a conversational experience between the user and the company. It significantly simplifies customer service and excludes the need for hiring more employees.
It’s been challenging to make the chatbots talk in the same way as a human, but the technology is quickly developing and becomes even more human-like by the minute. M-Commerce started actively using this technology too. It is beneficial for company processes such as customer care, marketing, and also in getting a customer’s feedback. Chatbots can bring many benefits to your m-Commerce app and make it stand out in the app store.
Taking an omnichannel approach, you give your e-Commerce business more chances to succeed in the market. If you combine various channels and make them work together as parts of one ecosystem, you can significantly increase the number of sales and simplify a marketing process.
The omnichannel approach means a successful combination of m-Commerce, web store, and in-store experience. Each of them brings value to the business, so the best way to smartly combine and make them complement each other. However, there are still some challenges that need to be overcome, mostly when it comes to technical assistance in physical stores.
Mobile apps are becoming more intuitive. It means that buying patterns, reviews, and wishlists will soon be part of one electronic log that helps predict the customer’s buying choices and product types they receive.
Retailers are set to synchronize app activities with their in-store sales systems. It opens up a whole new opportunity of cross-selling and customer service. The main point of the omnichannel approach is to build one platform that is adaptable to others and create a 360-degree user experience. The things mentioned above make many business owners to re-think their commerce marketing strategies and start thinking of the idea to hire a mobile app development company right now.
Augmented reality is revolutionizing the structure of commerce. It allows customers to have the same shopping experience as in the real-life store. This technology provides a high level of engagement and motivates people to learn more about the products. It also allows customers to see products like in the physical world and bring some clarity in the understanding of a product.
Even though augmented reality is a relatively new technology, it provides customers with the cutting edge experience that helps increase customer loyalty and convert more sales. Augmented reality is often worth of investments and can provide your customers with a next-level shopping experience.
Emerging Technologies For Best Performance
M-Commerce apps are becoming a must for any online retailer that wants to be successful. Early adoption to emerging technologies like AR could put you ahead of the competitors in no time. It was our shortlist of the biggest m-Commerce trends that will, hopefully, help mobile app developers reshape the future of retail.