Over the past 10 years, there has been a huge increase in online shopping using smartphones. Even though millions of apps are uploaded from the Apple Store or Play Market every day, only a few of them actually stay on the market. Lots of promising business ideas fail because some of the essentials of mobile app development are ignored. Thus, when developing a roadmap for your mobile application, focus on these top 5 essentials to make your app successful and sustainable.
Behind every successful e-commerce mobile application, there is a well-developed strategy. First of all, it needs to define the idea behind the product, that is all the reasons for developing it and customer pains it will help to resolve. Then, the strategy needs to specify a target market and a customer persona. This will provide insight into what features should be developed first, and what featured may be added in further iterations of a product.
An important component of a mobile app strategy is a marketing strategy and budget estimates. Here, it is important to conduct thorough market research, analyze your competition and market influences, define your unique value proposition, set a release date and the date of starting pre-launch marketing. Unless you are turning an e-commerce store into an app, your strategy for mobile app development should also define your branding style and messaging.
Mobile app design is vital to the app’s success. Period. To generate views and orders, your e-commerce mobile app should have intuitive navigation and provide an enhanced user experience. Needless to say, you need to adopt a mobile-first approach to developing a winning design for your app. The images and their transition should awe the consumers, while the calls to action need to be simple and easy to click regardless of the dimensions of a mobile device.
Remember, a guiding principle here is to keep it simple. Mobile screens are small and users still need lots of white space to feel comfortable buying through your app; thus, do not try to stuff your app pages with too many offers, features or menus. Think of the main action you want your user to perform and make sure the app guides the user to do it in a flawless and elegant way.
Every great idea needs a great realization to fulfill the expectations of the stakeholders. This is why the choice of a mobile development company should bever be underestimated. First, an experienced mobile development company can provide a valuable critique of your strategy and suggest improvements. Second, choosing developers with the necessary expertise, you safeguard yourself from performance and security issues that may eventually ruin your business.
Other aspects that make the choice of a development company so important are the development cost and apps’ time to market. The lower the cost of development, the larger ROI you can expect. Timeliness of software development plays a huge role too, especially if you have engaged the investors o your project, as a timely achievement of milestones and release of iterations is critical to building trust with stakeholders.
The essential principle, which is unique to e-commerce mobile app development, is setting up a great mobile payment experience. Mobile payments are now one of the most distinguished e-commerce application trends that revolutionize the way people check out both online and offline. It is important to act upon this trend by offering a wide range of payment options in your app, instant payments among them.
Adding payment gateways in your app, remember that it calls for advanced security since leaks of the credit card information are unacceptable. And it’s no longer a matter of brand name damage. The shift in legal liability affecting the US and GDPR, which has been a real game-changer regarding the protection of EU citizens’ data, clearly speak to the point.
An essential thing many mobile app owners underestimate is the maintenance of the app. The lifecycle of a mobile application doesn’t end with the launch. While you concentrate on marketing your app and increasing in-app purchases, do not forget that you will need to release timely features and operating system updates, make bugs fixes and ensure code maintenance.
The best practice is to include maintenance costs in your initial app budget and partner with reliable mobile app developers that guarantee continuous maintenance of their products.
Whether you are a startup or a mature brand, investing time and resources to design a beautiful, secure and user-oriented e-commerce app is sure to pay off for your business. To ensure the success of your e-commerce app, take care of the following mobile app essentials:
- A well-thought product strategy
- Great UI and UX design
- Partnering with a professional and reliable mobile app development company
- Adding secure and diverse payment gateways
- Continuous maintenance of the released product